Speed Dating in Volvos in Sydney, Australia
♫ Saturday, February 19th, 2011
Volvo Car Australia is employing an unusual tactic together with dating specialist Fast Impressions – speed dating in Volvos! In March, twenty of Sydney’s sexy singletons were offered the unique opportunity to participate in Australia’s first ‘test drive dating’ event.
The concept was simple: guests were chauffeur driven to a dealership (in Volvos of course!) and given eight minutes in the front seats of Volvo’s range of stylish Swedish models to meet their perfect match. After the speed dating event, participants were taken to a top bar in Sydney to continue partying at an exclusive Fast Impressions event with hundreds of other singles.
“To the best of our knowledge this is a world-first. It gives us an opportunity to create a buzz around the brand by promoting our cars in an unconventional way,” says Matt Braid, marketing director, Volvo Car Australia.
The photograph above shows Craig Spence, 32, and Gina Carmody, 29. They were two of the participants in the unconventional high-speed dating service.
“Talking about Volvo was a good way to get the conversation going,” says Craig Spence.
Although Gina Carmody didn’t know a thing about cars before the event, she admitted that her attitude to cars had changed as a result of her unusual dating venture.
Volvo Australia and Fast Impressions will consider expanding the ‘Test Drive Dating’ events to more locations around Sydney and Melbourne in the near future.
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