Remember The Romance Factor
♫ Thursday, February 17th, 2011
I recently had the opportunity to debrief a few sales associates in the course of conducting some research and intelligence on a nearby competitor. This competitor is a fierce recruiter that is known for their emotional recruiting tactics and close-knit family style. They have enjoyed decent agent growth due to their taking advantage of a disruption in a couple of other companies. In short, they are doing exactly what any good recruiting, expanding and growth-oriented company should be doing. They’re keeping a close eye and open ear in the marketplace.Over the last couple of weeks our brokerage has recruited back a couple of the agents we had lost to this competitor, plus we were able to pick up a few more that had become disillusioned in their experience at the company. It didn’t take long to see that there was a pattern and common theme with the experiences of all these associates while affiliated with this innovative competitor.
